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2026 Live Channel Benchmark Model

OOH ROI & Budget Comparison Calculator

Input your advertising budget to compare verified physical impressions, true CPMs, viewability rates, and attention dwell time across Mobile LED Video Trucks, Meta/Instagram Ads, Static Highway Billboards, and Subway Posters.

10.6×
Attention Multiplier More verified high-dwell eyeballs per dollar vs Meta feed ads.
$4,500
$1,500 (1 Day) $15,000 (10 Days) $50,000 (Takeover)
Campaign Logistics: 3 Full Days (24 Hours)
Effective Daily Rate: $1,400 / day (Multi-day tier)
Fleet Allocation: 1 Dedicated 3-Sided LED Truck
Estimated Total Route Miles: 240–320 Miles Roamed
Total Audio/Video Broadcast Time: 24 Broadcast Hours (1,440 Mins)
Demic Impressions:
450,000
Verified Street Eyeballs
Meta Ad Impressions:
130,434
At $34.50 Digital CPM
Digital Spend Saved:
$11,025
To match Demic reach
★ HIGHEST IMPACT & DWELL

Demic 3-Sided Mobile LED Truck

Effective CPM: $3.25
Verified Reach
450K
Viewability Rate
100%
Avg Dwell Time
28.4 Sec
Ad-Blocker Proof
100%
✓ Dual-sync high-fidelity outdoor audio • GPS route telemetry included

Meta & Instagram Video Ads (Feed/Reels)

Average CPM: $34.50
Estimated Reach
130K
True Viewability
32%
Avg Dwell Time
1.4 Sec
Ad-Blocker Loss
~42% Lost
⚠️ High auction fatigue in NYC/NJ metro. 85% of users scroll past within 1.2 seconds without unmuting audio.

Static Highway Billboard (NJ Turnpike / I-95)

Average CPM: $22.00
Estimated Reach
204K
Viewability Rate
45%
Avg Dwell Time
3.8 Sec
Install Fee
+$1,500 Vinyl
⚠️ Stationary position. Requires 4-week minimum commitment. Commuters tune out after day 3.

Subway & PATH Station Poster Collages

Average CPM: $18.50
Estimated Reach
243K
Viewability Rate
52%
Avg Dwell Time
11.2 Sec
Video / Motion
None (Paper)
⚠️ Station-locked. Zero moving video or sound. Subject to platform vandalism and dark lighting.

Why Physical Street Attention Beats Saturated Digital Feeds

With iOS privacy restrictions, ad-blockers, and doom-scrolling reducing digital attention to sub-second glances, out-of-home (OOH) mobile video trucks deliver monolithic, unskippable real-world impact.

01

100% Unblockable Delivery

Over 42% of tech-savvy urban professionals use desktop or mobile ad-blockers. A 15-foot LED mobile billboard cutting down Broadway or Washington Street cannot be closed, minimized, or skipped.

02

28-Second High-Dwell Exposure

At traffic lights, crosswalks, and congested retail avenues, pedestrians and motorists are held captive in stationary viewing cones—generating up to 20x longer attention spans than 1.4-second social video scrolls.

03

Dynamic Hyper-Targeting

Free Media Planner Widget

Embed This ROI Calculator On Your Website

Are you an advertising agency, marketing blog, or media consultant? Embed our live interactive OOH ROI calculator on your site for free.

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Frequently Asked ROI Questions

How do you calculate verified physical impressions?

Our impression engine synthesizes real-time onboard GPS telemetry with Department of Transportation Annual Average Daily Traffic (AADT) counts and hourly pedestrian density indexes along each corridor.

Are there production or creative swap fees?

No. Unlike traditional static vinyl billboards that charge $1,500+ in printing and installation fees per swap, our 100% digital P3/P4 LED panels allow unlimited free creative swaps via instant digital uploads.

Can we customize the exact route and timing?

Yes! Every dedicated campaign comes with a custom turn-by-turn route plan optimized for your target venues (stadiums, convention centers, competing storefronts, or corporate campuses).

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